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Berislav Andrlić

Publications -  34
Citations -  93

Berislav Andrlić is an academic researcher. The author has contributed to research in topics: Hospitality & The Internet. The author has an hindex of 4, co-authored 32 publications receiving 82 citations.

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Journal Article

Social media in destination marketing

TL;DR: The Mintra Academy as discussed by the authors takes safety-related training to a new level by making training more contextual and compliant with industry standards utilising the Scottish Credit and Qualification Framework (SCQF).
Proceedings ArticleDOI

Competitive Advantages of the Adoption and Use of Technological Systems in Hospitality Marketing: The Case Study of Croatia

TL;DR: To make hotel companies improve their e-marketing strategy, the research shows insufficient usage of the following Web 2.0 tools in Croatian hospitality market: Instant Messaging, Internet Relay Chat, Internet Forums, Social Network Services, Social Guides, Social Reputation Network, Web logs, Social Citations, Peer-to-peer Social Networks, Virtual Presence, Virtual Worlds & Massively Multiplayer Online Games.