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Bernadett Koles
Researcher at ESC Rennes School of Business
Publications - 28
Citations - 755
Bernadett Koles is an academic researcher from ESC Rennes School of Business. The author has contributed to research in topics: Metaverse & Conceptual model (computer science). The author has an hindex of 11, co-authored 25 publications receiving 425 citations. Previous affiliations of Bernadett Koles include ISCTE – University Institute of Lisbon & Central European University.
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Consumer decision-making in omnichannel retailing: Literature review and future research agenda
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‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
TL;DR: Brand love has received increasing attention given its potential to enhance customer engagement, brand advocacy, commitment and loyalty as mentioned in this paper. But despite its relevance, few studies explore brand love per se.
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Virtual reality and its impact on B2B marketing: A value-in-use perspective
D. Eric Boyd,Bernadett Koles +1 more
TL;DR: This paper provides an early theoretical consideration of the topic by developing a framework and offering propositions that describe the impact of virtual reality on B2B buyer perceptions of value-in-use during the post-purchase stage of the buyer's purchase journey.
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The digital transformation of human identity: Towards a conceptual model of virtual identity in virtual worlds
Peter Nagy,Bernadett Koles +1 more
TL;DR: The current article explores patterns of identity development in virtual worlds, with the aim of introducing a conceptual model of virtual identity that incorporates several dimensions and approaches identity as a conglomerate of personal, social, relational and material aspects.
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Compensatory consumption and consumer compromises: a state-of-the-art review
TL;DR: A comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and accounting for the pre- and post-consumption periods including both positive and negative viewpoints is presented in this article.