The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of tec...

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Let’s dance the news! How the news media are adapting to the logic of TikTok:

Social media are increasingly the vehicle of choice for nonprofit organizations in their efforts to mobilize, educate, and engage large, often geographically dispersed audiences of current and pote...

Speaking and Being Heard: How Nonprofit Advocacy Organizations Gain Attention on Social Media

Barbie Zelizer’s new book What Journalism Could Be is primarily a call to rethink journalism through the lens of imagination. By directing her call to both scholars and practitioners, she asks them to interrogate the generally accepted and widely unchallenged “contours of journalism’s practical accomplishment and intellectual conceptualization” (p. 1). But Zelizer also asks us to consider the possibilities of novelty and transformation. Drawing on current discussions around the world, Zelizer underscores the polarized nature of current shifts in the journalistic environment: the enthusiasts see recent change as the “omnipotent enabler of all things”, whereas the naysayers see change as the “elimination of a legacy gone too soon” (p. 1). Regarding both approaches as limited and one-dimensional, Zelizer positions her argumentation in between, and underlines that “imagining journalism into its margins, across its corners and beyond its limitations” (p. 1) allows for assessing change within a setting that is delineated by the gradual back-and-forth movement between what change can bring, and how it resonates with what journalism was. By underlining how this predominant frame of mind has unwisely and unproductively placed reason on one side of the fence, and imagination on the other, Zelizer suggests that the way to move forward is by bringing imagination to the centre of attention, or in her words “journalism needs imagination to survive” (p. 7). Zelizer examines imaginative thinking by relying on five attributes of the current moment, each offering a new vantage point that rejuvenates the discussion. As such, and by focusing on the idiosyncrasies of the craft, and on political, technological, economic and moral aspects, she highlights those characteristics that align with imagination in the journalistic context as: contingency, flux, noise, contradictions, emotions, inclusiveness, interdisciplinary sharing, but also those that “prevented imagination of taking flight (e.g. didacticism, insularity, binaries, absolutism, linearity)” (p. 7). This book brings together previously published articles and book chapters, however through extensive updates, Zelizer is able to offer new perspectives on her thinking. The book starts by conceptualizing journalism around 12 metaphors that demonstrate how the term “journalism” is perceived. Seven metaphors emerge from discussions among journalists on how they perceive their craft (as: sixth sense, container, mirror, story, child, service, and engagement), while the remaining five appear in the scholarly literature (as: profession, institution, text, people, and practice). Altogether, but also separately, these metaphors frame the discussion on how journalism could work better. The rest of the book is divided into three sections, covering a wide range of discussions. Starting with key contemporary tensions, Zelizer points to their importance and where they are directly connected with our understanding of journalism, in particular our understandings of its substance and the accompanying normative expectations. These tensions help to highlight the positive contributions of journalism, however, they

What Journalism Could Be

La era digital ha perpetuado nuevas pedagogias de participacion colectiva en red que requieren una reflexion en el area educativa, en tanto que YouTube, como plataforma audiovisual de sobresaliente reconocimiento, concentra un extenso repertorio de practicas de aprendizaje informal y juvenil. En este caso, la investigacion se centra en una forma de expresion literaria impulsada por la comunidad Booktube, que se dedica a la recomendacion de libros y al fomento de la lectura focalizando sus mensajes a traves del formato videoblog. Dicha vertiente, estrechamente popularizada en la plataforma, nos permite profundizar en nuevas practicas juveniles fuera del aula que remiten a la promocion de libros y a la expresion critica y juiciosa sobre aspectos relacionados con el contenido, los formatos, los generos y los autores en un contexto auspiciado por la ecologia mediatica. Con el objetivo de profundizar en los motivos por los que la juventud lee actualmente, desarrollamos una revision bibliografica a partir del alfabetismo transmedia evaluando las competencias narrativas y esteticas, y aplicamos un analisis de contenidos mediante un estudio de caso que recoge los canales de dos booktubers espanoles con amplia repercusion y comunidad: Javier Ruescas y Fly like a Butterfly. Los resultados atisban un espacio de afinidad ligado a la opinion entre pares que promueve la lectura y escritura, y a la capacidad para interpretar, describir, comparar y reflexionar sobre el contexto literario.

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Lectura y aprendizaje informal en YouTube: El booktuber

The aim of this research is to analyze the use of Twitter by Verificado Mexico during the Mexican electoral campaign of 2018. The project, known as VerificadoMX 2018, brought together a team of more than 90 media outlets and organizations that partnered to verify information about an electoral process that began on March 29 and ended on June 27, 2018. Based on the analysis of the 3116 tweets published from VerificadoMx's Twitter account, a typology of rumors and verifications is proposed for the study of electoral campaigns. From the study of the VerificadoMX Twitter account we must point out that we must distinguish two specific moments that accelerate the verification of facts and speeches: the electoral debates and the electoral day. On the other hand, we can differentiate between rumors of electoral pre-campaign, campaign and post-campaign.

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Verificado México 2018. Desinformación y fact-checking en campaña electoral

This article reflects on the conceptualisation and practise of journalism in European digital native media. The way news is produced and consumed in the digital era knocks down the boundaries that once divided professionals, citizens, and activists. At the same time, significant changes highlighted in recent studies call for a new theoretical and practical approach that goes beyond the dominant perspective of technological determinism. In relation with previous research, we have selected innovative digital media platforms ( De Correspondent , Heidi.news , Eldiario.es , IlPost , Mediapart , and Observador ), and we have analysed the types of journalism they set out to produce, as gleaned from their public-facing communications and interviews with the platforms’ founders and editors, comparing their stated goals with the journalism they produce and, lastly, we commented on changes in journalism. Digital native media explore renewed fields for journalism. The present analysis allows identifying the emergence of a series of trends in digital native media, which show a coexistence of traditional and new principles. Beyond the technological impact, the new media respond to the needs of society by incorporating the citizen as a reason for its purpose and as a collaborator in production processes. On the other hand, new players and an updated role of journalists come into play with innovative proposals designed for the current multiplatform and mobile scenario.

Journalism in Digital Native Media: Beyond Technological Determinism

La utilizacion de algoritmos en las estrategias de los partidos politicos adquiere importancia sobre todo con los datos masivos (big data) y la automatizacion de la produccion y circulacion de contenidos en red a partir de datos personales. A traves de un analisis cualitativo con entrevistas en profundidad a asesores y consultores politicos se estudia el alcance de la comunicacion algoritmica, sus fortalezas, debilidades e implicaciones para la democracia, con el objetivo de disenar un escenario real de la informacion robotizada. Los resultados confirman su implantacion generalizada en los principales partidos espanoles, si bien su grado de desarrollo es irregular. Los sistemas automatizados de informacion se estan usando fundamentalmente para pre-produccion y circulacion del mensaje, y se comienza a implementar en produccion. Los robots avanzan en su camino como infomediadores entre los politicos y los ciudadanos.

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Comunicación algorítmica en los partidos políticos: automatización de producción y circulación de mensajes

The article analyses 360° video production in international humanitarian aid nonprofit organizations from 2015 to 2019 as 360° video storytelling is one of the latest innovations in organizational digital communication. Through a content analysis and interviews, a specific use of the 360° video format for particular issues or campaigns in order to bring a distant reality to the organization’s audience has been detected. Thus, putting the users in the shoes of “the other” seems to be the objective pursued. NGOs may soon begin to understand long-term interactivity and engagement not just as action and reaction between organization and receiver (almost non-existent to date), but above all as the receiver’s behaviour, which they may strive to orient towards one of the organization’s end goals, depending on the communication strategy set by the organization’s director. With this objective, common to entities from other sectors, they could be moving towards an innovative conceptualization of engagement.

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The Use of 360° Video by International Humanitarian Aid Organizations to Spread Social Messages and Increase Engagement

Se analizan las narrativas digitales utilizadas por los partidos politicos de Espana, Francia, Portugal y Estados Unidos con especial atencion a la transmedia. Para la obtencion de datos se emplea el analisis de contenido de las webs de las formaciones politicas con las plataformas referenciadas en ellas, y encuestas con los responsables de comunicacion digital de las organizaciones. Los resultados muestran que, en lugar de adaptar sus mensajes a plataformas especificas, los partidos politicos tienden a difundir contenidos superpuestos, a publicar los mismos mensajes en multiples canales y a infrautilizar las posibilidades de la comunicacion politica movil. Los datos obtenidos situan a los partidos politicos espanoles a la vanguardia de las innovaciones en narrativas, entre las que destacan la busqueda de voluntarios de narrativas digitales ajenos al partido y una apuesta por la innovacion de cara a los proximos anos en narrativa transmedia y 360o.

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Narrativas digitales de los principales partidos políticos de España, Francia, Portugal y Estados Unidos

This paper analyzes the audience created by cyber media and compares it to the actual profile of reader 2.0. After comparing the data obtained through two research phases (content analysis and quasi-experimental design) in the digital versions of 20 Minutos, ABC, El Confidencial, El Mundo, El Pais, El Periodico, La Informacion, La Vanguardia, La Voz de Galicia, Libertad Digital, La Razon, Publico and e Huffington Post, we examine the audience’s profile and the communication flows between the media, the recipients and the community. Results show a discursive representation of the audience by the cyber media as participative, deliberative, and as clients and members of a fragmented community. However, in practice, the reader is commercialized. It also confirms the lack of communication between the media and its audience due to the absence of a common code, and a promising way of communication between the receiver and the community emerges, with the possible elaboration of counterhegemonic discourses.

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Berta García-Orosa

Papers

Journalism in Digital Native Media: Beyond Technological Determinism

Comunicación algorítmica en los partidos políticos: automatización de producción y circulación de mensajes

The Use of 360° Video by International Humanitarian Aid Organizations to Spread Social Messages and Increase Engagement

Narrativas digitales de los principales partidos políticos de España, Francia, Portugal y Estados Unidos

Perfil de la audiencia de cibermedios: representación discursiva y praxis del receptor 2.0