scispace - formally typeset
B

Boris Milović

Researcher at Union University

Publications -  8
Citations -  210

Boris Milović is an academic researcher from Union University. The author has contributed to research in topics: Information technology & Loyalty business model. The author has an hindex of 3, co-authored 8 publications receiving 191 citations.

Papers
More filters
Journal ArticleDOI

Prediction and Decision Making in Health Care using Data Mining

TL;DR: Healthcare data mining can enable healthcare organizations to predict trends in the patient conditions and their behaviors, which is accomplished by data analysis from different perspectives and discovering connections and relations from seemingly unrelated information.
Journal Article

Application of data mining in agriculture.

TL;DR: Information and communications technology enables automation of extracting significant data in an effort to obtain knowledge and trends, which enables the elimination of manual tasks and easier data extraction directly from electronic sources, transfer to secure electronic system of documentation which will enable production cost reduction, higher yield and higher market price.

Social Media and eCRM as a Prerequisite for Hotel Success

TL;DR: In this paper, the authors describe how eCRM strategy is used by hotel managers to promote the hotel, more specifically, how much impact websites, social media and e-mail marketing campaigns have on hotel promotion and business performance.
Journal Article

Application of customer relationship management strategy (CRM) in different business areas

TL;DR: In this paper, the authors describe the application of CRM strategies in several industries and evaluate the quality of customer services, customer loyalty, identify customers that are less sensitive to price changes and recognize that attracting new customers is more expensive than retaining the existing ones.
Journal Article

Application of customer relationship management (CRM) in agriculture

TL;DR: In this article, the authors highlight the importance of IT development of customer relationship management strategy in agricultural organizations and easier and cheaper access to it, enables the development of electronic relationships with customers (e-CRM) which simplifies and automates the dialogue with customers and provides an answer to their requests in real time, which leads to increase of customer loyalty and satisfaction.