Psychologists have worried about the distortions introduced into standardized personality measures by social desirability bias. Survey researchers have had similar concerns about the accuracy of survey reports about such topics as illicit drug use, abortion, and sexual behavior. The article reviews the research done by survey methodologists on reporting errors in surveys on sensitive topics, noting parallels and differences from the psychological literature on social desirability. The findings from the survey studies suggest that misreporting about sensitive topics is quite common and that it is largely situational. The extent of misreporting depends on whether the respondent has anything embarrassing to report and on design features of the survey. The survey evidence also indicates that misreporting on sensitive topics is a more or less motivated process in which respondents edit the information they report to avoid embarrassing themselves in the presence of an interviewer or to avoid repercussions from third parties.

https://www.learnlab.org/research/wiki/images/a/a8/Tourangeau_SensitiveQuestions.pdf

Sensitive questions in surveys.

Survey questions asking about taboo topics such as sexual activities, illegal behaviour such as social fraud, or unsocial attitudes such as racism, often generate inaccurate survey estimates which are distorted by social desirability bias. Due to self-presentation concerns, survey respondents underreport socially undesirable activities and overreport socially desirable ones. This article reviews theoretical explanations of socially motivated misreporting in sensitive surveys and provides an overview of the empirical evidence on the effectiveness of specific survey methods designed to encourage the respondents to answer more honestly. Besides psychological aspects, like a stable need for social approval and the preference for not getting involved into embarrassing social interactions, aspects of the survey design, the interviewer’s characteristics and the survey situation determine the occurrence and the degree of social desirability bias. The review shows that survey designers could generate more valid data by selecting appropriate data collection strategies that reduce respondents’ discomfort when answering to a sensitive question.

Determinants of social desirability bias in sensitive surveys: a literature review

We analyze the accuracy of deception judgments, synthesizing research results from 206 documents and 24,483 judges. In relevant studies, people attempt to discriminate lies from truths in real time with no special aids or training. In these circumstances, people achieve an average of 54% correct lie-truth judgments, correctly classifying 47% of lies as deceptive and 61% of truths as nondeceptive. Relative to cross-judge differences in accuracy, mean lie-truth discrimination abilities are nontrivial, with a mean accuracy d of roughly .40. This produces an effect that is at roughly the 60th percentile in size, relative to others that have been meta-analyzed by social psychologists. Alternative indexes of lie-truth discrimination accuracy correlate highly with percentage correct, and rates of lie detection vary little from study to study. Our meta-analyses reveal that people are more accurate in judging audible than visible lies, that people appear deceptive when motivated to be believed, and that individuals regard their interaction partners as honest. We propose that people judge others' deceptions more harshly than their own and that this double standard in evaluating deceit can explain much of the accumulated literature.

Accuracy of Deception Judgments

Telling lies often requires creating a story about an experience or attitude that does not exist. As a result, false stories may be qualitatively different from true stories. The current project investigated the features of linguistic style that distinguish between true and false stories. In an analysis of five independent samples, a computer-based text analysis program correctly classified liars and truth-tellers at a rate of 67% when the topic was constant and a rate of 61% overall. Compared to truth-tellers, liars showed lower cognitive complexity, used fewer self-references and other-references, and used more negative emotion words.

/pdf/lying-words-predicting-deception-from-linguistic-styles-4hb2druqgz.pdf

Lying Words: Predicting Deception from Linguistic Styles

Meta-analytic procedures for social research

Do people behave differently when they are lying compared with when they are telling the truth? The combined results of 1,338 estimates of 158 cues to deception are reported. Results show that in some ways, liars are less forthcoming than truth tellers, and they tell less compelling tales. They also make a more negative impression and are more tense. Their stories include fewer ordinary imperfections and unusual contents. However, many behaviors showed no discernible links, or only weak links, to deceit. Cues to deception were more pronounced when people were motivated to succeed, especially when the motivations were identity relevant rather than monetary or material. Cues to deception were also stronger when lies were about transgressions.

Brian E. Malone

Papers

Cues to deception