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Brian T. Bedell
Researcher at Yale University
Publications - 6
Citations - 1526
Brian T. Bedell is an academic researcher from Yale University. The author has contributed to research in topics: Cognition & Emotional intelligence. The author has an hindex of 6, co-authored 6 publications receiving 1465 citations.
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Message framing and sunscreen use: gain-framed messages motivate beach-goers.
TL;DR: People who read either of the 2 gain-framed brochures were significantly more likely to request sunscreen, intend to repeatedly apply sunscreen while at the beach, and intend to use sunscreen with a sun protection factor of 15 or higher.
Journal ArticleDOI
The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
TL;DR: In this article, the relative influence of gain-and loss-framed messages is contingent on people's perception of the risk or uncertainty associated with adopting the recommended behavior, and the authors provide a direct test of this conceptual framework.