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Brice Berinyuy Fonjong

Publications -  3
Citations -  14

Brice Berinyuy Fonjong is an academic researcher. The author has contributed to research in topics: Brand awareness & Organizational performance. The author has an hindex of 2, co-authored 3 publications receiving 8 citations.

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Impacts of Job Stress and Overall Compensation Benefits on Employees’ Job Satisfaction with Moderation Effect of Leadership: An Empirical Study in the Telecommunication Industry of Cameroon

TL;DR: In this paper, the authors explored the impacts of job stress, work environment, overall compensation benefits and pay (OCS), leadership, and moderating role of leadership on employees' job satisfaction (EJS).
Journal Article

Impact of value co-creation on firm performance: Mediating role of strategic advantages

TL;DR: In this paper, the authors examined the influence of value co-creation on small and medium producers (SMP) performance in Cameroon and analyzed the results by structured equation modeling using partial least squares 3.0.
Journal Article

Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media

TL;DR: In this article, the authors investigate the effect of brand awareness on brand trust partially mediated by brand reputation, while the association between brand association and brand trust is fully mediated by the mediating role of the brand reputation.