This paper examines the varied empirical findings of the relationship between firm, individual characteristics, and foreign entry expansion behavior. The results support the view that such activity is neither exclusively determined by structural or managerial factors and is really the result of interaction between both types of variables. The paper proposes that foreign entry and expansion can best be understood as an adoption of innovation-type behavior.

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The decision-maker and export entry and expansion

Kurt J. Miesenbock is a lecturer at the University of Economics, Vienna, Austria. The present literature on international business falls into two main categories: the first covers multinational cor...

Small Businesses and Exporting: A Literature Review:

Can various organizational and manager characteristics be empirically related to the level of export activity in the firm? This article attempts to provide an answer to this question using data obtained from a mail-survey of exporting firms. A comprehensive review of the literature is presented first, in order to identify the relevant organizational characteristics hypothesized to be related to export activity. Then, a set of ten characteristics are statistically related to level of export activity (percent of sales exported) using Multiple Classification Analysis and Automatic Interaction Detector technique. The multiple classification analysis reveals five significant correlates of export activity. The automatic interaction detector analysis produced seven distinct exporter types ranging from least active to most active exporter, as well as generating some insights into the nature of interactions among the correlates of export activity. Implications of the findings for public policy, management, and education are discussed last in the article.

Organizational characteristics associated with export activity

Firm and management characteristics as discriminators of export marketing activity

https://isiarticles.com/bundles/Article/pre/pdf/16563.pdf

C.P. Rao

Papers

The export marketing mix: An examination of company experiences and perceptions