C
Caley Cantrell
Publications - 1
Citations - 16
Caley Cantrell is an academic researcher. The author has contributed to research in topics: Corporate branding & Brand awareness. The author has an hindex of 1, co-authored 1 publications receiving 12 citations.
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Brand skill: linking brand functionality with consumer-based brand equity
TL;DR: In this paper, the authors explored the relationship between brand functionality and consumer-based brand equity and found that consumers perceive highly functional brands can enhance their self-competence to perform a task.