By Pierre Bourdieu (London: Routledge, 2010), xxx + 607 pp. £15.99 paper. A combination of social theory, statistical data, illustrations, and interviews, Distinction: A Social Critique of the Judg...

Distinction: A Social Critique of the Judgement of Taste

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Social capital: a theory of social structure and action

by J. Biggs and C. Tang, Maidenhead, England,
Open University Press, 2007, 360 pp., £29.99, ISBN-13: 978-0-335-22126-4

Teaching for quality learning at university

Theatre of the Oppressed

Crip Theory: Cultural Signs of Queerness and Disability

Contributors Acknowledgements Introduction: Implications of a (radical) socio-cultural 'turn' in public relations scholarship Lee Edwards, Manchester Business School (University of Manchester) and Caroline E. M. Hodges, Bournemouth University Chapter 1. Imagining public relations anthropology Jacquie L'Etang, Stirling Media Institute Chapter 2. Public relations in the postmodern city: An ethnographic account of PR occupational culture in Mexico City Caroline E. M. Hodges, Bournemouth University Chapter 3. Public relations and storytelling Paul Elmer, University of Central Lancashire Chapter 4. Public relations and society: A Bourdieuvian perspective Lee Edwards, Manchester Business School (University of Manchester) Chapter 5. Diversity in public relations Lee Edwards, Manchester Business School (University of Manchester) Chapter 6. Communication for social transformation Caroline E. M. Hodges, Bournemouth University and Nilam McGrath, Leeds University Business School Chapter 7. Pragmatism, semiotics and sacred truth Steve Mackey, Deakin University Chapter 8. Bubble Wrap - Social Media, Public Relations, Culture and Society Kristin Demetrious, Deakin University

Public relations, society and culture : theoretical and empirical explorations

Purpose



– To advance the cultural approach to public relations research and practice through linking societal culture and occupational culture of public relations to the communication practices of practitioners, in the aim of understanding the contribution made by public relations to the development of contemporary cultures.




Design/methodology/approach



– The discussion identifies some of the limitations of recent thinking regarding the nature public relations within a global context, particularly as regards professionalisation. An alternative framework for international research is then proposed – one which advocates understanding public relations as an occupational group and emphasises the need to recognise the role of public relations practitioners as agents, or “intermediaries” in the development of culture.




Findings



– Rather than focus on developing codes of practice, it is recommended that the public relations industry should establish its current functions and potential for meeting human needs within differing cultural contexts.




Originality/value



– The paper advocates a fresh approach to the debate surrounding international professionalisation of public relations.

“PRP culture”: A framework for exploring public relations practitioners as cultural intermediaries

Introduction: implications of a (Radical) socio-cultural ‘turn’ in public relations scholarship

Researching the occupational culture of public relations in Mexico

The London 2012 Paralympic Games - the biggest, most accessible and best-attended games in the Paralympics' 64-year history - came with an explicit aim to "transform the perception of disabled people in society," and use sport to contribute to "a better world for all people with a disability." This social agenda offered the potential to re-frame disability; to symbolically challenge "ableist" ideology and to offer a reinvention of the (dis)abled body and a redefinition of the possible. This edited collection investigates what has and is happening in relation to these ambitions. The book is structured around three key questions: 1. What were the predominant mediated narratives surrounding the Paralympics, and what are the associated meanings attached to them? 2. How were the Paralympics experienced by media audiences (both disabled and non-disabled)? 3. To what extent did the 2012 Paralympics inspire social change? Each section of this book is interspersed with authentic "voices" from outside academia: broadcasters, athletes and disabled schoolchildren.

Caroline E.M. Hodges

Papers

Public relations, society and culture : theoretical and empirical explorations

“PRP culture”: A framework for exploring public relations practitioners as cultural intermediaries

Introduction: implications of a (Radical) socio-cultural ‘turn’ in public relations scholarship

Researching the occupational culture of public relations in Mexico

Reframing Disability? : Media, (Dis)Empowerment, and Voice in the 2012 Paralympics