Showing papers by "Cathy Hui-chun Hsu published in 2002"

Segmentation of Senior Motorcoach Travelers

Abstract: This study was designed to identify distinct segments within the senior motorcoach traveler market. Data were collected from 817 motorcoach travelers aged 55 and older. A questionnaire containing 55 motorcoach tour selection attributes was used. Market segments were derived from factor and cluster analyses and verified by PC plots and discriminant analysis. Respondents were successfully divided into three groups based on motorcoach tour selection attributes. The dependents, sociables, and independents represented 51%, 19%, and 30% of the respondents, respectively. Thirteen tour selection attributes were identified as the discriminating characteristics among groups. The three market segments also had significantly different age, retirement status, education, and income. Appropriate marketing strategies were recommended for tour operators to target each segment effectively.

Psychographic and demographic profiles of niche market leisure travelers

Abstract: This study examined leisure travelers'interests in 11 tourism niche offerings and provided psychographic and demographic profiles of individuals interested in the various niches. Telephone interviews were conducted with 417 respondents in 12 U.S. states. The activities that received the highest interests were outdoor recreation, local fairs and festivals, art and cultural attractions, pioneer and frontier history sites, and cowboy and old West attractions. The results of discriminant analyses indicated that individuals cannot be successfully classified into groups of “enthusiasts,” “interested,” and “uninterested” for any of the tourism niches on the basis of psychographic characteristics. However, the results of MANOVAs revealed distinctive psychographic and demographic profiles of leisure travelers who were attracted to each of the tourism niches.