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Cathy Y. Cao

Researcher at Massachusetts Institute of Technology

Publications -  2
Citations -  134

Cathy Y. Cao is an academic researcher from Massachusetts Institute of Technology. The author has contributed to research in topics: Government & Stylized fact. The author has an hindex of 1, co-authored 2 publications receiving 80 citations.

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How do successful scholars get their best research ideas? An exploration

TL;DR: The authors interviewed 24 marketing professors to ask how they got the ideas for 64 of their papers and found that more than three-quarters of the papers were inspired by holes in the literature, by a stylized fact that the current literature cannot explain, or by an interaction with a manager.