Showing papers by "Charles J. Fombrun published in 2003"
Book•
01 Aug 2003
TL;DR: The authors show that to improve reputation, companies have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR.
Abstract: Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve.Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike.You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR!Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune.
146 citations
01 Jan 2003
TL;DR: In this paper, the authors focus on the question, "ob sich eine positive Unternehmensreputation den Wert eines unternehmen verbessert".
Abstract: Eine immer wieder gestellte und untersuchte Frage, ist die, ob eine positive Unternehmensreputation den Wert eines Unternehmens verbessert.2 Entscheidungstrager in Unternehmen sind neben nicht-pekuniaren Motiven daran interessiert, ob sich eine Investition in die Reputation des Unternehmens auch in finanzieller Hinsicht auszahlt. Die generelle Antwort hierzu ist Ja.
8 citations