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Charles J. Fombrun
Researcher at New York University
Publications - 70
Citations - 26151
Charles J. Fombrun is an academic researcher from New York University. The author has contributed to research in topics: Reputation & Corporate branding. The author has an hindex of 46, co-authored 70 publications receiving 24809 citations. Previous affiliations of Charles J. Fombrun include University of Pennsylvania & Erasmus University Rotterdam.
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The Reputational Landscape
TL;DR: The Corporate Reputation Review as mentioned in this paper provides a forum for research-based discussions about corporate reputations and its impact on competitive positioning, about how to evaluate and value corporate reputation, about building, maintaining, and defending those reputations.
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What is corporate communication
TL;DR: Work in the corporate environment requires students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences as discussed by the authors, and students also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.
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Strategic planning and human resource management
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Attributions of Power Across a Social Network
TL;DR: In this article, the authors examined the relationship between individual and structural explanations of attributions of power across two domains: administrative decisions and technical decisions, and made an assessment of the relative importance of member level variates against contextual variates as determinants of perceived power.
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Reputation Management in Global 1000 Firms: A Benchmarking Study
TL;DR: In this paper, the authors designed a questionnaire survey and sent it to the Chief Executive Officers of the 1,000 largest international companies in the USA and United Kingdom, and a total of 139 usable responses were returned to us in January, 1997.