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Chip Heath

Publications -  1
Citations -  2171

Chip Heath is an academic researcher. The author has contributed to research in topics: Decision engineering & Decision fatigue. The author has an hindex of 1, co-authored 1 publications receiving 2170 citations.

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A primer on decision making : how decisions happen

Chip Heath, +1 more
TL;DR: In this paper, the authors provide an introduction to decision making, a central human activity, fundamental to individual, group, organizational, and societal life, and draw on research from all the disciplines of social and behavioural science to show decision making in its broadest context.