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Chris Hand

Researcher at Kingston Business School

Publications -  49
Citations -  1225

Chris Hand is an academic researcher from Kingston Business School. The author has contributed to research in topics: The arts & Brand management. The author has an hindex of 16, co-authored 48 publications receiving 992 citations. Previous affiliations of Chris Hand include Kingston University & University of Portsmouth.

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Measuring Brand Choice in the Older Customer Segment in Japan

TL;DR: In this article, the authors present the case in Japan, which has the largest old population in the world, and discuss the importance of brand choice behavior by older customers in marketing.
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Founders’ social identity and entrepreneurial self-efficacy amongst nascent entrepreneurs: A configurational perspective

TL;DR: In this paper, a configurational approach suggests there are multiple routes from entrepreneurial social identity to entrepreneurial self-efficacy (ESE), and no antecedent of ESE has a consistent effect across all different routes.
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Spatial influences on domains of life satisfaction in the UK

TL;DR: The authors applied a generalized ordered logit to compare the effects of urban penalty on, and regional differences in, life satisfaction, and found that urban penalty has a strong effect on life satisfaction.
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How stable is the seasonal pattern in cinema admissions? Evidence from the UK

TL;DR: This paper investigated the seasonal component in box office revenue in the UK using a structural time series model and found that although the seasonal pattern varies over time, they are unable to reject the hypothesis that the seasonal factors are constant.
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The Effects of Rural and Urban Areas on Time Allocated to Self-Employment: Differences between Men and Women

TL;DR: In this article, the authors investigated the association of the rural-urban divide and the time individuals allocate to self-employment using fixed effects modelling on data from the UK Household Longitudinal Survey over the period 2009-2019.