Multitude: War and Democracy in the Age of Empire. Michael Hardt and Antonio Negri. 2004. New York. Penguin Books. 448 pages. ISBN: 0143035592 (paper).

Multitude: War and Democracy in the Age of Empire

The attitudinal or behavioral outcomes of media use can be expected to influence selection of and attention to media content. This process can be conceptualized in terms of mutually reinforcing spirals akin to positive feedback loops in general systems theory. This reinforcing spirals perspective highlights the need for longitudinal modeling of mutually influencing media selection and effects processes; study of the impact of such processes in youth and adolescent identity development; and analysis of social and psychological factors that control, dampen, or eventually extinguish the influence of such spirals. This perspective may also, more speculatively, be extended to address the maintenance of social identity for political, religious, and lifestyle groups. The relevance of a reinforcing spirals model to theories including spiral of silence, agenda-setting, framing, cultivation, selective attention, and uses and gratifications is also discussed.

Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity

Purpose – The purpose of the paper is to develop a new framework depicting the incorporation of concepts such as corporate social responsibility (CSR) within corporate communication as a process that called “institutionalization by translation”. The paper aims to develop a micro‐meso‐macro‐perspective to analyze why and how organizations institutionalize CSR with which effects.Design/methodology/approach – The paper brings together institutional, sensemaking and communication theories. The paper builds on neo‐institutionalism to frame the external conditions that foster or hinder the institutionalization of CSR on the macro‐ and meso‐level. And the paper uses sensemaking and communication theories to describe this process on the meso‐ and micro‐level. The paper illustrates the analysis by describing the CSR strategies of a large European energy company.Findings – CSR can be regarded as an empty concept that is based on moral communication and filled with different meanings. The analysis describes how CSR ...

Institutionalization of corporate social responsibility within corporate communications

Public Relations: Critical Debates and Contemporary Practice

Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals

Purpose – Development and expansion of the communication management function in organizations has lately been discussed in relation to the concept of institutionalization. Empirical evidence has il ...

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Institutionalization of communication management

In research on political campaign communication, it is often assumed that campaign strategies and tactics are highly important for explaining election outcomes. In contrast, most research in politi ...

/pdf/do-campaign-strategies-and-tactics-matter-exploring-party-psmxyarmcw.pdf

Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes

This article explores the institutionalization of strategic communication as a dynamic interplay between macro- and mesolevel discourses. The change processes in the two cases of this study involve ...

/pdf/organizing-and-disorganizing-strategic-communication-2tfk6b1j4g.pdf

Organizing and disorganizing strategic communication : Discursive institutional change in dynamics in two communication departments

Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value

This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political communication and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realised. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. The empirical data in this study are from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.

Christina Grandien

Papers

Institutionalization of communication management

Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes

Organizing and disorganizing strategic communication : Discursive institutional change in dynamics in two communication departments

Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value

Social media election campaigning : who is working for whom? A conceptual exploration of digital political labour