C
Christoph Frank Wiedenroth
Publications - 1
Citations - 5
Christoph Frank Wiedenroth is an academic researcher. The author has contributed to research in topics: Psychographic & Online advertising. The author has co-authored 1 publications.
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Who Are the Superfoodies? New Healthy Luxury Food Products and Social Media Marketing Potential in Germany
TL;DR: In this article, a data set of 697 fruit consumers in Germany was retrieved in the time period of May to June 2020 and analyzed through exploratory factor analysis and hierarchical cluster analysis.