C
Claudio Marcus
Researcher at Northwestern University
Publications - 10
Citations - 218
Claudio Marcus is an academic researcher from Northwestern University. The author has contributed to research in topics: Graphics & Customer retention. The author has an hindex of 5, co-authored 10 publications receiving 205 citations.
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A practical yet meaningful approach to customer segmentation
TL;DR: In this paper, the authors introduce the concept of the Customer Value Matrix, a customer segmentation approach that is especially well suited for small retail and service businesses, and discuss the managerial implications for companies that manage chains of small retail or service businesses as to how they can take advantage of local relationship marketing.
Patent
Dynamic content allocation and optimization
TL;DR: In this paper, the authors described a system and methods for the optimized allocation of content within a universe of inventory, which includes receiving content comprising at least one characteristic and at least 1 goal and presenting the content to the targets based on the allocation optimization model.
Patent
Methods, systems, and computer-readable media for dynamic content allocation
TL;DR: In this article, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign, and content may be distributed according to the optimized schedule.
Patent
Frequency capping of addressable content
TL;DR: In this article, the frequency cap information may be configured to indicate a content exposure limit for a content presentation and the number of exposures to the content presentation at a particular household may be monitored.
Patent
Systems, methods and computer-readable media for determining outcomes for program promotions
Gerrit Niemeijer,Claudio Marcus +1 more
TL;DR: In this article, the authors describe a system, methods and computer-readable storage media for determining an outcome of a content promotional message, where a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device.