Seven major types of sampling for observational studies of social behavior have been found in the literature. These methods differ considerably in their suitability for providing unbiased data of various kinds. Below is a summary of the major recommended uses of each technique: In this paper, I have tried to point out the major strengths and weaknesses of each sampling method. Some methods are intrinsically biased with respect to many variables, others to fewer. In choosing a sampling method the main question is whether the procedure results in a biased sample of the variables under study. A method can produce a biased sample directly, as a result of intrinsic bias with respect to a study variable, or secondarily due to some degree of dependence (correlation) between the study variable and a directly-biased variable. In order to choose a sampling technique, the observer needs to consider carefully the characteristics of behavior and social interactions that are relevant to the study population and the research questions at hand. In most studies one will not have adequate empirical knowledge of the dependencies between relevant variables. Under the circumstances, the observer should avoid intrinsic biases to whatever extent possible, in particular those that direcly affect the variables under study. Finally, it will often be possible to use more than one sampling method in a study. Such samples can be taken successively or, under favorable conditions, even concurrently. For example, we have found it possible to take Instantaneous Samples of the identities and distances of nearest neighbors of a focal individual at five or ten minute intervals during Focal-Animal (behavior) Samples on that individual. Often during Focal-Animal Sampling one can also record All Occurrences of Some Behaviors, for the whole social group, for categories of conspicuous behavior, such as predation, intergroup contact, drinking, and so on. The extent to which concurrent multiple sampling is feasible will depend very much on the behavior categories and rate of occurrence, the observational conditions, etc. Where feasible, such multiple sampling can greatly aid in the efficient use of research time.

Observational study of behavior: sampling methods.

The neural basis of drug craving: An incentive-sensitization theory of addiction

First published in 1958, this book has become recognized as a classic in its field. It marked a transition between behaviourist learning theory and the modern 'information processing' or 'cognitive' approach to perception and communication skills. It continues to provide a principal starting point for theoretical and experimental work on selective attention. As Professor Posner writes in his Foreword to the reissue: 'it remains of great interest to view the work in its original form and to ponder those creative moments when the mind first grasps a new insight and then struggles to work out its consequences.

Perception and communication

Schultz, Wolfram. Predictive reward signal of dopamine neurons. J. Neurophysiol. 80: 1–27, 1998. The effects of lesions, receptor blocking, electrical self-stimulation, and drugs of abuse suggest t...

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Predictive Reward Signal of Dopamine Neurons

https://lsa.umich.edu/psych/research&labs/berridge/publications/Berridge&RobinsonBrResRev1998.pdf

What is the role of dopamine in reward: hedonic impact, reward learning, or incentive salience?

The sway that the response-reinforcement framework (Spencer, Thorndike, Hull, Skinner) has held on the behavioral sciences for nearly a hundred years is finally ending. The strength of this framework lay in providing concepts and methods for studying the effects of hedonic (reinforcing) stimuli on the repetition of specified responses acquired in instrumental training situations of various kinds. Its weakness lay in the invalidity of its central assumptions, stimulus-response association and response-reinforcement, which could not deal with motor-equivalence and flexibility (or “intelligence”) in behavior. To the four decades of incisive criticism on particular theoretical and empirical grounds, a more comprehensive challenge to the response-reinforcement framework is now added by the newer ideas about the nature of cognitive, motivational, and response-production processes that have emerged from the work of ethologists, neuroscientists, and cognitive psychologists. An alternative framework, incorporating the newer ideas, is clearly needed.The particular framework proposed here is based on the ideas of perceptual learning of stimulus-stimulus correlations and of a motivational (rather than reinforcing) role of hedonic (incentive) stimuli. According to it, an act is produced when its act-assembly is activated by a pexgo (perceptual representation) of a certain eliciting stimulus complex (ES). When certain eliciting stimuli are correlated with incentive stimuli, they acquire motivational properties that serve to strengthen the pexgos generated by those eliciting stimuli and thereby increase the probability of activation of the corresponding act-assemblies. Motivation thus influences response production, not by directly instigating “existing” responses, but by modulating the strength of pexgos of eliciting stimuli for the succession of acts that comprise a response. Therefore, a response is always constructed afresh on the basis of current perceptions; not even a stable and stereotyped response occurs as a mere activation of a preformed motor program. The topography of any response that emerges is determined by the nature of the motivational state and the momentary spatiotemporal distribution of eliciting stimuli of changing motivational valence.By suggesting that the animal learns the overlapping and nested correlations between the stimulus events that commonly occur in a given situation, and by separating what is learned from the processes of response production, the proposed perceptual-motivational framework seems capable of dealing with the problems of motor equivalence and flexibility in adaptive behavior. Some implications of this approach for further behavioral and brain research on such problems as behavior modification, learning by observation of models, analysis of causality, and search for neural substrates of learning and response production, are outlined.

Dalbir Bindra

Papers

How adaptive behavior is produced: a perceptual-motivational alternative to response reinforcements

A motivational view of learning, performance, and behavior modification.

Neuropsychological interpretation of the effects of drive and incentive-motivation on general activity and instrumental behavior.

A theory of intelligent behavior

Methods and terminology in studies of time estimation.