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Daniela Buzova

Researcher at University of Valencia

Publications -  22
Citations -  408

Daniela Buzova is an academic researcher from University of Valencia. The author has contributed to research in topics: Cruise & Parasocial interaction. The author has an hindex of 11, co-authored 22 publications receiving 245 citations.

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The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator:

TL;DR: The authors integrated the theoretical foundations of symbolic interactionism, parasocial interaction, direct affect transfer, push and pull motivational framework, and narrative transportation, integrating the theoretical foundation of symbolic interactions.
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The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction

TL;DR: In this paper, the authors analyzed online reviews on on-shore experiences in the main European ports of call through Leximancer, an automated text analytics software, and found that the perceived destination crowding was not always negatively evaluated by tourists, but was also discussed as a factor adding up to the authenticity of the visit under certain circumstances.
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Does culture affect sentiments expressed in cruise tours’ eWOM?

TL;DR: This paper examined the sentiment differences in the content of cruise tour online reviews across North Americans and Europe, as representing the two largest cruise markets, and found that North Americans' reviews conveyed a more positive affect and had a more subjective and intimate tone while those written by Europeans contained a smaller amount of sentiment-bearing words and their tone was more objective.
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Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire‐Based Approach

TL;DR: In this paper, the authors explored the importance of guided tours in cruise tourists experience while visiting a port of call and analyzed qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data.
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Facebook brand community bonding: The direct and moderating effect of value creation behaviour

TL;DR: The proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding, resulting from users’ interactions with other community members, and members’ valuecreation behaviour as its driver and moderator.