Showing papers by "Daniele Dalli published in 2018"
01 Jan 2018
7 citations
01 Sep 2018
TL;DR: In this paper, the authors analyzed 80.910 online store reviews in Italy from April 1st, 2016 to March 31st, 2017 and conducted around 800 interviews with consumers at the shops and an online survey on 700 consumers to measure the percentage of online reviewers on total customers and the differences between evaluations from reviewers and non-reviewers.
Abstract: Online reviews represent an important source of information for consumers and, on the other hand, an important contribution for corporate management. Consumers increasingly rely on other consumers’ reviews to make purchase decisions both offline and online. From a corporate perspective, reviews can be used to modify and adapt offerings, services, and to improve communication effectiveness. In this paper we are going to analyze online consumer reviews related to stores from an international retailer. Employing a qualitative and quantitative analysis, we have analyzed 80.910 online store reviews in Italy from April 1st, 2016 to March 31st, 2017. Then, in order to validate online reviews data, we conducted around 800 interviews with consumers at the shops and an online survey on 700 consumers: we want to measure the percentage of online reviewers on total customers and the differences between evaluations from reviewers and non-reviewers. We believe that this validation is necessary for accurate interpretation and further employment of online review data.
3 citations
TL;DR: In this paper, the authors investigated the strategic nature of the relationships between manufacturers and distributors in a context where traditional market relations are replaced with cooperation for the advantage of both the industry and trade.
Abstract: The aim of this research is to further investigate the strategic nature of the relationships between manufacturers and distributors (a.k.a. the industry and the trade world), in a context where traditional market relations are replaced with cooperation for the advantage of both the industry and trade. After reviewing the existing literature, we will consider how manufacturers and distributors do manage their relationships and we will discuss the various conditions of said cooperation. Our contribution will be concluded by the presentation of the distribution model recently introduced by Olivetti, which offers a significant case study of the development of relationships between manufacturers and distributors.