D
Daniele Dalli
Researcher at University of Pisa
Publications - 88
Citations - 3249
Daniele Dalli is an academic researcher from University of Pisa. The author has contributed to research in topics: Consumption (economics) & Internationalization. The author has an hindex of 20, co-authored 88 publications receiving 2790 citations.
Papers
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Working consumers: the next step in marketing theory?:
Bernard Cova,Daniele Dalli +1 more
TL;DR: In marketing and consumer research, consumers have been increasingly theorized as producers as discussed by the authors, but these theories do not take all facets of consumers' productive role into account, and they do not consider the fact that consumers are not producers.
Journal ArticleDOI
Theory of value co-creation: a systematic literature review
Marco Galvagno,Daniele Dalli +1 more
TL;DR: In this paper, the authors identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core.
Posted Content
Critical Perspectives on Consumers' Role as 'Producers': Broadening the Debate on Value Co-Creation in Marketing Processes
TL;DR: In this article, the authors continue the critical engagement with the popular discourses of Prahalad's value co-creation paradigm and Vargo and Lusch's service-dominant logic of marketing.
Journal ArticleDOI
Critical perspectives on consumers' role as 'producers': Broadening the debate on value co-creation in marketing processes.
TL;DR: In this article, the authors continue the critical engagement with the popular discourses of Prahalad's value co-creation paradigm and Vargo and Lusch's service-dominant logic of marketing.
Posted Content
Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects
TL;DR: In this paper, the authors derive a scale that includes six distinct brand-related negative emotions (anger, discontent, dislike, embarrassment, sadness, and worry) and demonstrate that their scale achieves convergent and discriminant validity and provides superior insight and better predictions compared to extant emotion scales.