Internet society: The Internet in everyday life.

The aim of this paper is to highlight the usefulness of big data analytics to support smart destinations by studying the online image of Barcelona (a leading smart city and tourist destination) as transmitted via social media through the analysis of more than 100,000 relevant travel blogs and online travel reviews (OTRs) written in English by tourists who have visited the city in the last 10 years. The proposed methodology used in this paper facilitates the massive gathering, cleaning up, and analysis of tourism-related user-generated content (UGC) from the most suitable sources, and helps to define the transmitted image of the city through collecting and processing large volumes of digital data. It is also used to extract business intelligence (BI) from OTRs concerning visits to Barcelona’s main landmark/attraction, La Sagrada Familia. The findings of this massive content analysis of information from a trustworthy source, UGC data, is very useful in appling BI to destination management, both in order to develop and assess marketing strategies and to improve branding and positioning policies among tourism and marketing organizations. It reinforces the ability of cities such as Barcelona to develop a smart city and destination concept, as well as a strategy for themselves.

Tourism analytics with massive user-generated content: a case study of Barcelona.

Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis

Over the past two decades, researchers and practitioners have given considerable attention to issues of tourism value chain governance. To establish a systematic understanding of the current research contributions and gaps, this study provides a review of published studies on the topic. Various dimensions of tourism value chain governance, namely, policy, destination management and marketing, integration of distribution channels, and sustainability of the tourism value chain, are examined. Content analysis is used to provide quantitative evidence and hence a more objective evaluation. The results show that research on tourism value chain governance remains limited, and the development of each dimension unbalanced. An agenda for future research is proposed, given the indications that both qualitative and quantitative investigations are needed to establish the most appropriate governance models for tourism value chains.

Tourism Value Chain Governance Review and Prospects

The goal of this study is to identify and measure the ‘inter-regional’ effects of spatial agglomeration in tourism considering the occurrence and strength of the geographic spillover effects in both localisation-driven and urbanisation-driven clusters in Poland (NUTS-4 level). In particular, we modify the standard cluster-mapping procedure based on the location quotient (LQ) to take into account the agglomeration phenomenon outside the administrative boundaries of territorial units.The research subject is the concentration of the economic activity in tourism (tourism agglomeration) of localisation and urbanisation types, which reflect the agglomeration economies and externalities and the spatial inter-dependence of tourism flows and supply in neighbouring regions. As tourism flows frequently and freely among different regions and tourism supply is heterogeneous and complementary to other sectors of the regional economy, it is crucial to discriminate between cluster types and geographic spillovers, as well...

Inter-regional agglomeration effects in tourism in Poland

primarily due to its complex conceptual nature and its important role in influencing tourist
decision making. Destination images are derived from a wide spectrum of information
sources, including Internet. Increased number and variety of on-line information about the
tourism destinations introduced new challenges to achieving effective destination marketing.
Research of Internet as an image formation agent is still in its infancy. Thus, this study
attempts to: (a) determine the importance of managing and delivering desired destination
image on-line; (b) identify the image representations of Istria as tourism destination on the
Internet by analyzing and comparing the narrative and visual contents of a variety of web
information sources (official tourism website of Istria, tour operators and travel agents'
websites, online travel magazine and guide websites, and on-line travel blogs).
The paper begins with theoretical analysis of tourism destination image. Follows the
argument about significance of Internet as tourists’ source of information. Accordingly,
emphasized is the role of Internet as an agent in tourism destinations image formation.
Finally, presented are content and correspondence analyses of Istria travel related websites
conducted in this paper.
Results of this research promote better understanding of the multiplicity of destination image
representations on the web and the challenges of managing the destination image on-line.

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Internet - An Agent of Tourism Destination Image Formation: Content and Correspondence Analysis of Istria Travel Related Websistes

Usvajanjem marketinskog pristupa u poslovanju turisticke destinacije mogu odgovoriti izazovima koje im namece suvremeno turisticko makrookruženje i prevladati strateske jazove tradicionalnog nacina poslovanja. S obzirom da literatura oskudijeva radovima koji se na sveobuhvatan i sustavan nacin bave koncepcijom marketinga turisticke destinacije kao i nacinom upravljanja njime, u radu se prezentira dizajnirani model upravljanja marketingom turisticke destinacije. Poput mnogih turisticki razvijenih zemalja i Republika Hrvatska je pocetkom 1990-tih
godina zapocela s procesom reinženjeringa upravljanja marketingom u turizmu, uspostavom sustava turistickih zajednica. Navedeni je sustav nositelj upravljanja marketingom turistickih destinacija u Republici Hrvatskoj. Temeljem empirijskog istraživanja spoznate su odlike upravljanja marketingom u turistickim destinacijama Republike Hrvatske. U radu se daju i preporuke za poboljsanje upravljanja marketingom turistickih destinacija u Republici Hrvatskoj.

/pdf/upravljanje-marketingom-turisticke-destinacije-stanje-i-36ch6ud42o.pdf

Upravljanje marketingom turističke destinacije: stanje i perspektive u republici hrvatskoj

Trendovi koji se javljaju u turistickoj potražnji, ostra konkurentska borba među turistickim destinacijama, tehnoloske inovacije, environmentalisticki pritisci te drugi znacajni cimbenici u turistickom okruženju namecu potrebu za promisljanjem i iznalaženjem djelotvornijeg nacina upravljanja turistickom destinacijom od postojeceg. Prema stavu mnogih autora, turisticke destinacije mogu usvajanjem upravo marketinskog pristupa u upravljanju prevladati strategijske jazove prisutne u tradicionalnom nacinu upravljanja. Analizom brojnih teorijskih rasprava i istraživanja iz podrucja marketinga turisticke destinacije, uoceno je da se samo neke njegove odrednice obrađuju i to uglavnom pojedinacno, tj. da ne postoji sveobuhvatan i sustavni pristup pri njihovom sagledavanju i obradi. Stoga se u ovoj znanstvenoj monografiji obrađuje fenomenologija turizma, marketinga u turizmu, turisticke destinacije, marketinga turisticke destinacije, upravljanja marketingom turisticke destinacije i marketinga turisticke destinacije u funkciji njezina održivog razvoja.

Tourism destination marketing

The tendency of bias identification and quantification with the goal of better estimation and prediction, grows The purpose of this paper is to question how deep analysis is necessary to increase prediction of communication preferences given the customer’s personality traits/biases Examined communication preferences regard to the communication approach, language use and information sharing
This paper offers a psychometric assessment of the personality estimates and traits, as well as econometric examination of correlation to consumer first-choice communication preferences using linear logit model with binomial dependent variable
The results point out that the more detail analysis provides more accurate predictions, to the point where estimators as regressors for communication choices provide more accurate prediction than the use of the personality traits as independent variables
Paper delivers empirical assessment of consumers’ communication preferences using primary data set Practical implications relate to the use of the findings in communication with consumers in online and/ or digital marketing communication One of the possible practical use of the results can be as an input for the recommendation agents Theoretical implications of the findings request questioning the use of the personality traits as an interim stage in decision-making predictions In addition, these findings fill the gap in the field of communication preference based on personality traits and personality estimators
The data set has been previously used for the doctoral thesis research For the purpose of this research, data was re-coded and analyzed using different approach, namely binomial logistic regression

/pdf/econometric-assessment-of-customers-personality-biases-and-1kee1ltagi.pdf

Econometric Assessment of Customers’ Personality Biases and Communication Preferences Correlation

By adopting marketing approach in business, tourism destinations can meet the challenges of modern tourism macro environment and overcome strat egic gap of traditional way of doing business. Given that very few academic reports address touris m destination marketing concept in a comprehensive and systematic manner as well as the issue of management this paper presents designed model of tourism destination marketing man agement. Like many countries with developed tourism industry in the beginning of 1990's Croatia started with reingeneering of the marketing management process in tourism and it established th Tourism Board system. In Croatia this system is the main body responsible for tourism destination m arketing management. Based on the empirical research the features of marketing management in to urism destination of Croatia have been acknowleged. This paper also provides recommendatio ns f r improvement of marketing management over tourism destinations in Croatia.

Danijela Križman Pavlović

Papers

Internet - An Agent of Tourism Destination Image Formation: Content and Correspondence Analysis of Istria Travel Related Websistes

Upravljanje marketingom turističke destinacije: stanje i perspektive u republici hrvatskoj

Tourism destination marketing

Econometric Assessment of Customers’ Personality Biases and Communication Preferences Correlation

Tourism destination marketing management: status and prospects in croatia