D
David Schuff
Researcher at Temple University
Publications - 56
Citations - 4488
David Schuff is an academic researcher from Temple University. The author has contributed to research in topics: The Internet & Dimensional modeling. The author has an hindex of 18, co-authored 54 publications receiving 4088 citations. Previous affiliations of David Schuff include Arizona State University.
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What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com
Susan M. Mudambi,David Schuff +1 more
TL;DR: Drawing on the paradigm of search and experience goods from information economics, a model of customer review helpfulness is developed and tested and indicates that review extremity, review depth, and product type affect the perceived helpfulness of the review.
Journal ArticleDOI
What makes a helpful online review? a study of customer reviews on amazon.com
Susan M. Mudambi,David Schuff +1 more
TL;DR: In this paper, the authors developed and tested a model of customer review helpfulness, based on the paradigm of search and experience goods from information economics, and found that review extremity, review depth, and product type affect the perceived helpfulness of the review.
Journal ArticleDOI
Web 2.0 and politics: the 2008 u.s. presidential election and an E-politics research agenda
TL;DR: It is argued that IS is positioned to enhance understanding of the influence of the Internet on politics, and, more specifically, the process of election campaigning using Internet-based technologies such as Web 2.0.
Journal ArticleDOI
Managing your total IT cost of ownership
TL;DR: Though the TCO of end-user workstations can always be reduced by sacrificing end- user service, careful planning can reduce the costs without the sacrifice.
Proceedings ArticleDOI
Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness
TL;DR: One key finding is that reviews written by a self-described expert are more helpful than those that are not, which can provide guidance to online retailers and rating websites in their efforts to provide value to their customers.