D
David W. Deaton
Publications - 12
Citations - 4411
David W. Deaton is an academic researcher. The author has contributed to research in topics: Customer to customer & Customer retention. The author has an hindex of 11, co-authored 12 publications receiving 4411 citations.
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Patent
Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
TL;DR: In this paper, a system and method for customer promotion is described, in which a terminal enters a customer's identification code, along with customer transaction data, at the point-of-sale.
Patent
Method and system for building a database and performing marketing based upon prior shopping history
TL;DR: In this paper, check reading techniques are used to detect a customer's checking account number on a check, regardless of the bank, bank branch or type of account, and the customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
Patent
Method and system for building a database for use with selective incentive marketing in response to customer shopping histories
TL;DR: In this article, a system and method for retail store marketing is described, where a memory stores a database of existing customers of the retail store, including a unique customer identification code for each customer.
Patent
Check transaction processing, database building and marketing method and system utilizing automatic check reading
TL;DR: In this paper, check reading techniques are used to detect a customer's checking account number on a check, regardless of the bank, bank branch or type of account, and the customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
Patent
Method and system for generating incentives based on substantially real-time product purchase information
TL;DR: In this article, a method for use in marketing includes receiving at a remote location through the Internet, substantially real-time product purchase information from a retail store in conjunction with an identification code of a customer purchasing the parts at a point-of-sale.