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Dawn Iacobucci
Researcher at Vanderbilt University
Publications - 185
Citations - 22399
Dawn Iacobucci is an academic researcher from Vanderbilt University. The author has contributed to research in topics: Customer satisfaction & Service (business). The author has an hindex of 49, co-authored 179 publications receiving 20248 citations. Previous affiliations of Dawn Iacobucci include Northwestern University & University of Arizona.
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Book
Marketing Research: Methodological Foundations
TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
TL;DR: In this paper, the authors investigate retailer-consumer relationships, and show that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer's relationship investment, and demonstrate that perceived relationship investment affects relationship quality.
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Structural equations modeling: Fit Indices, sample size, and advanced topics
TL;DR: In this paper, the second part of two parts intended to serve as a primer for structural equations models for the behavioral researcher is presented. And the first article introduced the basics: the measurement model, the structural model, and the combined, full structural equations model.
Posted Content
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
TL;DR: In this paper, a parsimonious measure of brand attachment was developed and validated, and the convergent and discriminant validity of this measure in relation to brand attitude strength was demonstrated.
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Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.
TL;DR: In this article, a parsimonious measure of brand attachment was developed and validated from a measurement perspective, test the assumptions that underlie it, and demonstrate that it indicates the concept of attachment.