D
Derek McMaster
Publications - 1
Citations - 54
Derek McMaster is an academic researcher. The author has contributed to research in topics: Consumer choice & Product (business). The author has an hindex of 1, co-authored 1 publications receiving 53 citations.
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Own Brands and the Cookware Market
TL;DR: In this article, a new trend is examined, seeking correlation with other market sectors which have already absorbed the own-brand factor, relating what is current practice in the cookware market, identifying retailers' own and mixed brand policies and considering consumer choice factors.