D
Diana Ingenhoff
Researcher at University of Fribourg
Publications - 73
Citations - 1325
Diana Ingenhoff is an academic researcher from University of Fribourg. The author has contributed to research in topics: Public diplomacy & Corporate communication. The author has an hindex of 15, co-authored 69 publications receiving 992 citations.
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The potential of Web sites as a relationship building tool for charitable fundraising NPOs
TL;DR: In this article, the authors explore the potential of Web sites as an online communication tool of Swiss NPOs and find that most of them replied to information requests from potential donors and the media.
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Under Positive Pressure: How Stakeholder Pressure Affects Corporate Social Responsibility Implementation
TL;DR: In this paper, a model that links stakeholder pressure to the implementation of corporate social responsibility activities and market performance was proposed, and the authors found that the effect of CSR implementation on market performance is moderated by market dynamism.
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Positioning and differentiation by using brand personality attributes
Diana Ingenhoff,Tanja Fuhrer +1 more
TL;DR: In this article, the authors examine the current state of mission and vision statements on corporate web sites and analyze differentiation strategies through the use of online brand personality attributes in order to find if and how the attributes are effectively used to build up a unique corporate identity.
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The 4D Model of the country image: An integrative approach from the perspective of communication management:
TL;DR: This article proposed a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science, which can be seen as an extension of our work.
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Legitimacy through CSR disclosures? The advantage outweighs the disadvantages
Philipp Bachmann,Diana Ingenhoff +1 more
TL;DR: In this article, the authors developed a model by assuming that CSR disclosures both directly increase and indirectly decrease a company's legitimacy, and tested this CSR dilemma model by using three CSR disclosure of a commodity trading company as the stimuli, ranging from low to high communicated CSR engagement.