Generation X vs. Generation Y – A decade of online shopping

Mall attributes and shopping value: Differences by gender and generational cohort

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2287&context=lkcsb_research

Consumer decision making and aging: Current knowledge and future directions

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Purpose – This study focused on two research questions: How do generational cohorts of fair trade consumers differ in their product attitudes and behaviors, retail preferences, shopping orientations, and socio‐political attitudes? How do factors influencing purchase intentions for fair trade apparel differ among generational cohorts?Design/methodology/approach – Data from 1,055 current customers of four North American fair trade businesses were collected via mail survey and store‐intercept. Respondents included generation X (ages 29‐40, n=200), baby boomer (ages 41‐59, n=589), and swing (ages 60‐75, n=266) generations.Findings – Results revealed that baby boomers and swing respondents differed from Generation X participants in their greater focus on qualities of apparel comfort, value, and quality; preference for authentic products and ethnic attire; and local activism behavior. In contrast, they exhibited more limited interest in wearing fashionable attire. All respondents placed high importance on fair ...

Generation X, Baby Boomers, and Swing: marketing fair trade apparel

Marketing to the mindset of boomers and their elders

People over 50 account for 43 percent of all U.S. households and half of all discretionary income. This comprehensive market guide is based on the 50+ Studies, a unique mathematical psychological-based study of 3,000 seniors. By breaking down the market into key segments based on attitudes and motivations, as well as specific demographic and psychographic data, the authors reach a level of sophistication never before achieved in researching this market. Topics include detailed psychographic and demographic data; trends developing among senior segments; attitudinal and motivational factors for purchasing; marketing oppportunities to this population; and practical guidelines for reaching potential buyers.

Doran J. Levy

Papers

Marketing to the mindset of boomers and their elders

Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets