A method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular subscriber making the selections, the system including a merge processor, a file server, a profile processor, and a broadcast server contained in a head end in communication with a plurality of set-top boxes through a distribution network. Based on a subscriber's viewing habits and account information, the present invention delivers different, customized advertisements to different viewers watching the same program or channel. The present invention delivers the advertisements as either still frame bit maps or as video streams advertisement insertion in a playlist or a broadcast media program.

Method and system for providing targeted advertisements

A system and method are described for providing interactive television services and for switching between television programs, such as to an interactive program session from another program. An interactive server, capable of providing requested interactive video services to a set of subscribers in a given geographic area, is coupled to a network to which subscriber set top boxes are also coupled. Television programming, which may be furnished by any number of sources, is accompanied by a signal that indicates the availability of other programming, such as interactive television service related to the program being viewed, as well as information to be used in requesting such service. The user, when notified by this signal, may input to the set top box a request for a second program, such as an interactive program or application. The identity of the original program channel is stored, and a session with the video service provider is established over the network. When the session is terminated, the set top box re-tunes the television signal to the original program channel.

System and Method for Providing Television Services

A system and methods for implementing education online by providing institutions with the means for allowing the creation of courses to be taken by students online, the courses including assignments, announcements, course materials, chat and whiteboard facilities, and the like, all of which are available to the students over a network such as the Internet. Various levels of functionality are provided through a three-tiered licensing program that suits the needs of the institution offering the program. In addition, an open platform system is provided such that anyone with access to the Internet can create, manage, and offer a course to anyone else with access to the Internet without the need for an affiliation with an institution, thus enabling the virtual classroom to extend worldwide.

Internet-based education support system and methods

A program guide system is provided in which an interactive television program guide that is implemented at least partially on user television equipment receives program listings data and real-time data such as sports scores, news data, and the like. The real-time data may be stored in a database maintained by the program guide, so that the program guide may access the stored real-time data at a later time. Updated program listings information may be provided to the program guide as part of the data stream in which the real-time data is provided. Unique keys may be generated for the program listings data and real-time data associated with each live event. The keys may be compared at the program guide to determine which program listings correspond to which items of real-time data. A controllable ticker may be displayed on top of a television program on the user television equipment. The controllable ticker may be sponsored. Different types of real-time data may be assigned different expiration times. When data has expired it may be removed from the database.

Program guide system with real-time data sources

The present application describes systems and methods for Relationship Capital Management ('RCM') (Fig 8) An RCM system mines relationship capital, which it correlates to eliminate redundancies, that is made available for searching An initial result set of the search may be narrowed to a single individual, e g, the target Weighted paths (1018) are identified that connect the user to the target, which may comprise one or more intermediaries between the two Weighted paths are presented as maps, which may be embedded in other applications to improve business processes such as selling, marketing, hiring, etc Selection of a path to the target initiates processing of requests for access to relationship capital and responses between the user and the one or more intermediaries (1008, 1010, 1024) The processing of requests ultimately leads to the approval, conditional approval or denial of access to the relationship capital to which the user wishes to obtain access (1012).

System and method for enforcing privacy in social networks

The present invention provides a method and apparatus for linking real-time data with audiovisual content to enable a user to make selections, manipulate data, and to execute functions interactively through an audiovisual display unit based upon audiovisual content being displayed at the time. Audiovisual content is synchronized with the available interactive functions so that the user has the ability to interact with and perform functions related to the audiovisual content being shown at the time. In a preferred embodiment, actionable events in audiovisual programs are synchronized with associated overlay functions and interface data. A method is provided to make overlay functions available to the user through an audiovisual display during the actionable events that occur in a program being viewed by the user. A user interface for each overlay function that may be performed, which user interface may or may not be visible to the user, is overlaid on and synchronized with the program being shown. Interaction with selections may be made using any of several known methods such as a screen menu or a cursor controlled by a remote control device.

Visual object present within live programming as an actionable event for user selection of alternate programming wherein the actionable event is selected by human operator at a head end for distributed data and programming

E. Robert Lambert

Papers

Visual object present within live programming as an actionable event for user selection of alternate programming wherein the actionable event is selected by human operator at a head end for distributed data and programming

Interactivity with audiovisual programming