Newness and distinctiveness is claimed in the features of ornamentation as shown inside the broken line circle in the accompanying representation.

Display screen or portion thereof with graphical user interface

The patent describes a single location and application on a network where a user can organize public, group, and private/personal information and have this single, location accessible to the public. A new, ontology-driven portal that organizes all three categories of data according to various “facets” using underlying ontologies to define each “facet” and wherein any type of information can be classified and linked to other types of information is disclosed. An application that enables a user to effectively utilize and manage knowledge and data the user posses and allows other users to effectively and seamlessly benefit from the user's knowledge and data over a computer network is also disclosed. A method of processing content created by a user utilizing a semantic, ontology-driven portal on a computer network is described. The semantic portal application provides the user with a content base, such as a semantic form or meta-form, for creating a semantic posting. The semantic portal utilizes a knowledge data structure, such as a taxonomy or ontology, in preparing a semantic posting based on the information provided by the user via the content base. The semantic portal application prepares a preview of a semantic posting for evaluation by the user. The semantic posting is then either modified by the user or accepted and posted by the user for external parties to view.

Semantic web portal and platform

A system and method for integrating analytics data of user profiles within a social network with targeted ad campaigns. The system includes an advertisement targeting system that obtains analytics data of user profiles and utilizes the data to filter through the user profiles to select desired user profiles for delivery of advertisements targeted to the interests and personality of the desired user profiles. Utilization of the analytics data includes generating a social rank of each user profile relevant to other user profiles in the social network. An advertising marketplace is implemented for use by ad marketers to purchase advertisement rights on a user profile webpage, to filter through user profiles in a social network for select user profiles with desired analytics data, and to generate advertisement campaigns targeted to the selected user profiles within a social network.

System and method for implementing advertising in an online social network

In one embodiment, a method is described for tracking information about the activities of users of a social networking system while on another domain. The method includes maintaining a profile for each of one or more users of the social networking system, each profile identifying a connection to one or more other users of the social networking system and including information about the user. The method additionally includes receiving one or more communications from a third-party website having a different domain than the social network system, each message communicating an action taken by a user of the social networking system on the third-party website. The method additionally includes logging the actions taken on the third-party website in the social networking system, each logged action including information about the action. The method further includes correlating the logged actions with one or more advertisements presented to the one or more users on the third-party website as well as correlating the logged actions with a user of the social networking system.

Communicating Information in a Social Network System about Activities from Another Domain

Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.

Social analytics system and method for analyzing conversations in social media

A method whereby advertisers wish to deliver at least one of offerings and advertising messages relative to at least one of a product and a service to a target audience of users selected by a system operator during an advertising campaign. The method includes defining the users within the context of a social network, selecting the users from among the users of the social network, storing the information relevant to the defined users and utilizing the information stored/defined within the social network to deliver the messages to the users in an optimal manner.

Ehud Barone

Papers

Advertising and incentives over a social network