The possibility of pursuing effective client policy in the context of marketing concept of the commercial bankâs development strategy is considered. Hence, the goal of this study is to summarize the principles of effective client policy and offer solutions for the problems arisen while establishing the above. The general scientific methods of analysis and synthesis, economic-statistical methods and methods of abstract-logical judgments have been used. The article reveals the problems of establishing principles of effective client policy in the bank: terms and conditions of banking products become less attractive, the probability of prolonged individual deposits by the population falls, and the number of opened credit lines and contracts for enterprises and organizations classified as small businesses also decreases. The evaluation of the measures taken has showed their insufficiency for making the bank leading and innovative under the current conditions of global competition. The evolution of the marketing concept as a part of the commercial bankâs development strategy is described historically and in terms of foreign experience. Their advantages and disadvantages are noted. The use of the marketing concept through the specificity of the marketing task is grounded: sales of banking products to both clients and sellers. Based on the research, it has been concluded that the regional bank needs to work through all the elements of its marketing strategy to effectively promote its products on the market.

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Effective Marketing Strategy for Regional Banks

The article is devoted to the problem of individual customer service quality improvement in the field of provided deposit and credit services. This problem is a priority in determining any commercial bank strategy, since both deposit and credit policies determine the effectiveness of a credit institution development, which largely depends on the level of customer satisfaction. This study aims to determine the management aspects of the deposit and credit policy improvement in the field of commercial bank customer servicing. In the course of the work, they used the elements of system analysis, statistical research methods (summary and grouping, calculation of average values), and SWOT analysis. To assess customer satisfaction, the authors studied the Internet reviews of the largest regional bank of the Primorsky Territory of Russia - PJSC SKB of Primorye "Primsotsbank". The use of the indicated methods in the study made it possible to assess the quality of services provided to clients, identify the problems in their service sector, and develop the measures for their elimination. The results obtained are the basis for making managerial decisions to improve the deposit and credit policy of the studied bank and can be used in commercial banks' practice.

Bank Deposit and Credit Policy Management in the Field of Individual Customer Service

Supply chain management are the main tool of the finance mechanism in the international companies. There are various application of supply chain management according to various classification criteria. The aim of internal audit is to make recommendations for improving the efficiency and effectiveness of operations and to help management in achieving the projected business goals. The subject of this paper is the analysis of various fields of internal audit of the supply chain as well as evaluating the characteristics of individual elements of the chain with consideration to appropriateness and integration of those elements.  This article presents the author application of supply chain management in the finance part of the company for the development.

https://ojs.excelingtech.co.uk/index.php/IJSCM/article/download/5507/2776

Internal Audit of the Supply Chain Management Benefits as the Main Tool of the Finance Mechanism

The current situation in the modern banking market is characterized by intensified competition, the growing role of customer relations, further diversification of products, increasing the influence of distribution channels of banking services and products. To solve the problems that arise, they intensify marketing activities in the following areas: improving banking products and services, developing new products, expanding customer development programs, monitoring the activities of competitors, creating a marketing culture in the organization.
The article is devoted to the review of marketing activity of «PRIVATBANK». The study allowed to determine the main competitive advantages of «PRIVATBANK» and the problematic aspects in which the bank is desirable to adjust its marketing policy.
It is determined that «PRIVATBANK» is a universal bank with a focus on the retail segment and a selective presence in the corporate segment. It can be called a leader in terms of assets, equity, profit and other indicators of activity among Ukrainian banks. Almost half of the clients of the banking system of Ukraine use the bank's products and services. Such achievements in «PRIVATBANK» were made, among other things, due to well-established marketing activities.
The main marketing tools in «PRIVATBANK» include: work with the product; price determination; distribution; communications; creation and participation in social events, sponsorship and charity; dissemination of positive information about the bank; constant contacts with clients; use of direct marketing measures.
«PRIVATBANK» constantly adapts its product line to modern market requirements, providing a number of competitive advantages both through unique innovative products and services, and through the introduction of bonus programs and the formation of an online community through social networks. It is substantiated that «PRIVATBANK» can improve its results by changing the pricing policy, its flexibility and differentiation, trying to get into the price range set by competing banks, as well as by improving the system of integrated marketing communications in the marketing strategy of the bank.

/pdf/peculiarities-of-marketing-activity-of-privatbank-47tb4kojje.pdf

Peculiarities of marketing activity of «privatbank»

Many developing countries face low levels of socio-economic development, both in individual regions and the country as a whole. The use of special economic zones nowadays is one of the best methods to solve this problem. In the far East of Russia, the main problem for the entire period of its existence is the low level of social and economic development. Solutions to this problem in our country also implement a special economic policy, one of the tools for its implementation is the creation of the free port of Vladivostok on its territory. On October 12, 2015, the law on the Freeport of Vladivostok entered into force and the special economic zone began its work with it. Since the beginning of the special regime, there have been problems and shortcomings in its implementation and operation. And since the process of this project is very dynamic, there is a need for constant monitoring, analysis of the current situation, adjusting the conditions and actions to improve the efficiency of the regime.

Organizational and Financial Problems of Functioning of the Free Port of Vladivostok

Commercial banks, due to their position in the financial system, are a necessary part in ensuring the correct and timely tax payments to the state budget, which certainly affects the economy as a whole. Despite of the periodical changes in legal bank taxation, in regulation and in reforming, the banks are not still the “locomotive” of the economy. Therefore, the study of foreign practice of taxation and its analysis will allow us not to repeat the mistakes and to use the experience to expedite the process of civilized market reforms in Russia. The article deals with the taxation of profits of commercial Banks in Russia and in developed countries of the world. The comparative analysis of profit taxation practice in Russia, USA, UK, Germany and France is made. The characteristic, applied to financial and credit institutions types of taxes and tax rates, is done. Tax incentives and suggested ways of improvement of taxation in commercial Banks in the Russian Federation and foreign countries are analyzed. The most effective ways of tax impact of the state on banking activities are considered, their detailed characteristics is given. On the basis of the conducted research, the conclusions about the relatively low tax load of banks in the Russian Federation and the high differentiation of tax rates in the United States were made. However, the main ways of tax policy improvement in the banking sector are related to the efficiency of interaction between government and financial-credit organizations. Keywords : taxes, commercial banks, the taxation of banks abroad, tax banking, , tax on banks’ income, tax breaks JEL Classifications : H23, G21, C58, F30

http://www.econjournals.com/index.php/ijefi/article/download/3729/pdf

Elena V. Konvisarova

Papers

Principles of Profit Taxation of Commercial Banks in Russia and Abroad