E
Eli Avraham
Researcher at University of Haifa
Publications - 58
Citations - 2049
Eli Avraham is an academic researcher from University of Haifa. The author has contributed to research in topics: Tourism & Target audience. The author has an hindex of 23, co-authored 57 publications receiving 1718 citations. Previous affiliations of Eli Avraham include University of North Texas & Hebrew University of Jerusalem.
Papers
More filters
Journal ArticleDOI
Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings
TL;DR: In this paper, the authors investigated media strategies used by Middle Eastern countries' marketers to restore a positive image in times of change and challenge and to bring back tourists, by analyzing marketing initiatives, media policy, crisis communication techniques and the components of advertising campaigns.
Journal ArticleDOI
Media strategies for improving an unfavorable city image
TL;DR: In this article, a review summarizing media strategies, that local decision-makers can employ to deal with city image-related crises, and to reverse a city's negative image is presented.
Book
Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations
Eli Avraham,Eran Ketter +1 more
TL;DR: In this paper, the authors present 20 strategies used by cities, countries, tourist destination all over the world in order to improve their negative image and illustrate the proper choice of a strategy in altering an unflattering public image.
Journal ArticleDOI
Cities and their news media images
TL;DR: In this article, the authors discuss various aspects of the images of cities in the news media and propose an integrated model that illustrates the four factors that determine the amount and nature of cities' coverage patterns in the national news media.
Journal ArticleDOI
Destination marketing and image repair during tourism crises: The case of Egypt
TL;DR: In this paper, a qualitative content analysis of news reports, press interviews and relevant elements of advertising campaigns was conducted to uncover media policy, strategies, events and marketing initiatives used by Egyptian marketers and officials in order to restore a positive image of their country and bring back tourists after crises.