The art of writing literature review: What do we know and what do we need to know?

Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4‐SLR)

CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

Reviving tourism industry post-COVID-19: A resilience-based framework

Financial literacy: A systematic review and bibliometric analysis

The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of international marketing (Potential, Path, Process, Pace, Pattern, Problems and Perf...

Toward a 7-P framework for international marketing

Over the past 20 years, China and India have emerged as the fastest growing economies in the world. In this context, the authors review, examine, and list the factors that have contributed to the emergence of China and India (referred to as Chindia). The authors compare the antecedents, characteristics, and consequences of their emergence in the global market. This article provides insights for the researchers and multinational enterprises from rest of the world to carry out studies on country analysis as well as foreign market entry modes. Besides, we posit theoretical and testable propositions for future research.

Erick Mas

Papers

Toward a 7-P framework for international marketing

The Emergence of China and India in the Global Market