E
Erik Mooi
Researcher at University of Melbourne
Publications - 39
Citations - 2665
Erik Mooi is an academic researcher from University of Melbourne. The author has contributed to research in topics: Corporate governance & Market research. The author has an hindex of 14, co-authored 34 publications receiving 2299 citations. Previous affiliations of Erik Mooi include Aston University & University of Amsterdam.
Papers
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BookDOI
A Concise Guide to Market Research
Marko Sarstedt,Erik Mooi +1 more
TL;DR: In this paper, a compact, hands-on and step-by-step introduction to quantitative market research techniques is presented and the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output.
Book
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Erik Mooi,Marko Sarstedt +1 more
TL;DR: Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis.
Book ChapterDOI
Response-Based Segmentation Using Finite Mixture Partial Least Squares
TL;DR: In this article, the authors proposed a new PLS path modeling approach, which classifies units on the basis of the heterogeneity of the estimates in the inner model, allowing homogeneous groups of observations to be created that exhibit distinctive path model estimates.
Journal ArticleDOI
Contract Specificity and Its Performance Implications
Erik Mooi,Mrinal Ghosh +1 more
TL;DR: In this paper, the authors investigate the performance implications of contract specificity for the procurement of information technology products and show that deviations between the observed and the predicted levels of specificity are an important determinant of these transaction costs.
Book Chapter
Response-Based Segmentation Using Finite Mixture Partial Least Squares Theoretical Foundations and an Application to American Customer Satisfaction Index Data
TL;DR: This chapter presents a new PLS path modeling approach which classifies units on the basis of the heterogeneity of the estimates in the inner model, which will provide differentiated analytical outcomes that permit more precise interpretations of each segment formed.