Eun Hae Park

TL;DR: A comprehensive review of online, official, and scientific literature was carried out in 2012-13 to develop a framework of disaster social media, illustrating that a variety of entities may utilise and produce disaster social social media content.

TL;DR: This paper examined whether children recognized advergames as a type of advertising and the efficacy of an advertising literacy program and found that without the advertising literacy education, about three-quarters of the children did not recognize adver games as a kind of advertising.

TL;DR: This paper examined whether the public evaluated radical and moderate activists differently in terms of the activists' communication strategies (i.e., protests, humiliation, and terrorism) and found that participants were more likely to electronically spread information about the activists when the organizational stances are radical.

TL;DR: In this article, individual differences in responses to disasters based on participants' motivational reactivity and ethical ideology were investigated, and the authors measured participants' reactivity using the motivati...

TL;DR: In this paper, the authors investigated the effects of external aid that can enhance motivation and performance of serious game playing to maximize learning effects, and found that providing intrinsic goal before a serious game was more effective to increase both motivation, and performance than presenting extrinsic goal.