F
F. Scherpen
Researcher at University of Applied Sciences Düsseldorf
Publications - 1
Citations - 10
F. Scherpen is an academic researcher from University of Applied Sciences Düsseldorf. The author has contributed to research in topics: Loyalty business model & Automotive industry. The author has an hindex of 1, co-authored 1 publications receiving 8 citations.
Papers
More filters
Journal ArticleDOI
Customer Experience Management to Leverage Customer Loyalty in the Automotive Industry
TL;DR: In this article, the authors present an investigation on the current market conditions in sales based in the automotive industry and a new approach triggered by the digitization in this industry and describe how Daimler AG is reacting to these market changes with the concept of "Mercedes Me".