Organizations from government departments and corporations to small businesses are increasingly adopting social media for strategic corporate and organizational communication and public relations. This is seen by many as a positive development because the openness of the Web 2.0 environment potentially democratizes voice and affords participation, dialogue, and community-building. However, optimistic views of the benefits of organizational social media communication fail to adequately take account of potential conflict between the philosophy of openness that characterizes Web 2.0 and organizational strategy and management processes. Based on two international surveys from Australasia and Europe, this paper shows how social media are being deployed by organizations in a number of countries. These findings were further explored through depth interviews with a selection of social media specialists to examine how the tensions between the open, uncontrolled practices of social media and organizational strategy...

Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

Inhalation device and associated method for facilitating inhalation by a patient of powder medicaments contained in a receptacle. The inhalation device has a chamber for receiving the receptacle. A ring is circumferentially coupled to an inner surface of the chamber to achieve a higher reproducible emitted dose of medicament from the receptacle. The inhalation device also includes an improved implement for puncturing the receptacle, requiring less force and experiencing fewer failures. The inhalation device also includes a means for indicating readiness.

Inhalation device and method

An apparatus and method is provided for single transfer insert placement. The apparatus receives continuous web material and cuts a discrete section or pad from the web. The pad is then supported on a single transfer surface. The single transfer surface then may spin the supported pad to a desired angle and provide the pad to a receiving surface at a desired interval.

Single transfer insert placement method and apparatus

The present invention provides a process wherein a rotary knife or die, with one or more cutting edges, turns against and in coordination with a corresponding cylinder to create preferably trapezoidal ears. Ear material is slit into two lanes, one for a left side of a diaper and the other for a right side of a diaper. Fastening tapes are applied to both the right and the left ear webs. The ear material is then die cut with a nested pattern on a synchronized vacuum anvil. The resulting discrete ear pieces however, due to the trapezoidal pattern of the ears, alternate between a correct orientation and an incorrect (reversed) orientation. The reversed ear is required to be rotated 180° into the correct orientation such that the ears and associated tape present a left ear and a right ear on the diaper.

Methods and apparatus for application of nested zero waste ear to traveling web

Public Information Advertisements: Māori Perspectives

Systems and methods for applying a web material to substrates are disclosed. In one example, there is provided a single first drive that may be coupled to a feed mechanism, a vacuum roll, and a rotary knife such that the respective peripheral speed of the feed mechanism, the vacuum roll, and the rotary knife is adjustable to provide a cut web material length that is in registry with a predetermined location on the substrate. In another example, there is disclosed a method that involves detecting a substrate to which a length of web material can be applied, and initiating introduction of a web material into a feed mechanism only if the substrate is detected. Another example includes introducing a web material traveling at a predetermined speed onto a vacuum roll that is positioned near a rotary knife, and rotating the rotary knife at a peripheral speed that is substantially the same as the predetermined speed of the web material traveling on the vacuum roll.

Web material application methods and systems

An inkjet printer service station has a movable member that interacts with another printer subsystem, which is changeable between a first state and a second state. To vary the printhead-to-media spacing to accommodate different thickness of media, such as plain paper and envelopes, a cam-operated locking mechanism and a lever-operated mechanism raise and lower the inkjet printhead. Other printer subsystems may be transitioned between two or more states through motion of a service station movable member, including motion using gravity assist, centrifugal forces, or momentum to accomplish one of the transitions. Other locking mechanisms may be used to secure a subsystem in one state or another, such as electrical or electromechanical mechanisms, as well as other structurally equivalent forms beyond the specific preferred embodiments illustrated herein without departing from the broad concepts disclosed. An inkjet printing mechanism having such a system, along with methods of operation are also provided.

Automatic printhead-to-media spacing adjustment system

An ink status conveyance system comprises a maximum monitored ink level sensor operable with respect to an ink source for holding a supply of ink and delivering the ink to a printhead. The ink level sensor is configured to detect when an available amount of ink in the ink source corresponds to an ample ink level. A notification controller is configured to track the available amount of ink in the ink source between an ample ink level and an ink out level. The notification controller is configured to compare the user designated low ink notification set point to the available ink volume value to generate a low ink notification when the available ink volume value corresponds to the user designated low ink notification set point.

User adaptable ink status conveyance system

Evaluating public relations: a best practice guide to public relations planning, research and evaluation

Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR is either not validated or the methodologies used are considered suspect. Behind the lack of PRE usage are weaknesses in PR training and reluctance to do the obvious, such as tap into existing sources of research. While it is important to prove the effectiveness of PR through PRE, there is a bigger prize: to demonstrate the strategic role that PR can play in organisations and to raise the standing of PR. With growing recessionary pressure and the threat of competition from other service providers such as management consultants, the PR profession should seize on PRE as a means of putting PR on to a higher plane.

Fairchild Michael A

Papers

Web material application methods and systems

Automatic printhead-to-media spacing adjustment system

User adaptable ink status conveyance system

Evaluating public relations: a best practice guide to public relations planning, research and evaluation

Evaluation: An opportunity to raise the standing of PR