Francisco J. Molina-Castillo

TL;DR: Based on a sample of 542 Dutch consumers, it is found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).

TL;DR: This research proves that models like TAM should not treat mobile services as a generic concept, but instead to specifically address individual mobile services, and demonstrates the unique value of combining objective usage measurements with traditional survey data in more comprehensively modelling service adoption.

TL;DR: The importance of understanding the role of barriers and benefits of mobile services as well as the role that functional differences of mobile service bundles play in the process of actual and future use of these bundles is discussed.

TL;DR: The research clearly indicates that complementary services are dependent on positive attitudes towards mobile innovations and on perceived flexibility, and service composition is of critical importance to the success of 3G and beyond.

TL;DR: This paper focuses on trends in service adoption, by discussing the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of mobile services, including mobile travel service, traditional entertainment and mobile Internet services.