The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

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Millennials Rising: The Next Great Generation

The Visible Hand: The Managerial Revolution in American Business

What drives college-age Generation Y consumers?

Attitudes and the Prediction of Behavior

This historical study contributes to the extensive literature on comparative advertising by examining the causes and consequences of comparative advertising wars; that is, when one advertiser responds to a direct or implied attack by another advertiser. Primary and secondary sources consist of articles published in historic and contemporary marketing and advertising trade journals, such as Printers’ Ink, Advertising & Selling, and Advertising Age. The findings reveal that well-publicized advertising wars occurred frequently between major U.S. advertisers throughout the twentieth century and into the twenty-first, and that they most often occurred in product and service markets characterized by intense competition. Many, if not most, advertisers’ principal motive for responding to a comparative advertising attack has been emotional rather than rational. The findings also reveal that advertising wars often became increasingly hostile, leading to negative consequences for all combatants, as well as a broad a...

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Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

Ongoing inquiry in communication technology research includes the questions of whether and how users adapt communication to the relatively restricted codes provided by text-based computer-mediated communication (CMC). This study proposes that adaptations may be affected by the level of simultaneity in messaging that CMC systems afford users. This suggestion is examined through an analysis of the particular conversational management strategies afforded by a fully synchronous computermediated communication system in which message transmission is keystroke-bykeystroke. Conversation analyses performed on the transcript of a three-person online conversation suggest several conclusions: Despite the novelty of the system, the CMC users appropriated and adapted many techniques from face-to-face conversations for the local management of conversations, including turn taking, turn allocation, and explicit interruption management. At the time, turn exchange was accomplished by the use of overlapping intermittent talk followed by lengthy strategic pauses, rather than according to the “no gap, no overlap” ideal of spoken conversation. Overall, the computer-mediated exchanges appeared resilient to modality change, and users spontaneously and creatively employed both traditional and technical features of conversation management.

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Turn-taking and the local management of conversation in a highly simultaneous computer-mediated communication system

Chapter 1 Introduction Chapter 2 1 Historic Attempts at Advertising Humor Chapter 3 2 Theoretically, What's So Funny? Chapter 4 3 Why Typology Is a Funny Word Chapter 5 4 How Does Silly Sell? Chapter 6 5 When Humorous Ads Aren't Funny Chapter 7 6 Campaigns That Made Audiences Laugh ... and Buy Chapter 8 Selected Bibliography Chapter 9 Selected Creative Credits and Awards

Humor in the Advertising Business: Theory, Practice, and Wit

Eight college and university Webmasters in three midwestern states were interviewed to explore their communications practices and activities by applying a traditional mass media gatekeeping perspective. The results suggest that gatekeeping theory is a valuable approach for studying individuals responsible for the mediation of messages in the emerging online media. Webmasters’ personal characteristics and attitudes were found to influence their media content decisions, they share common values used to determine content and design, and they face a variety of organizational and related constraints, some exclusive to Web gatekeepers in an academic setting. Examples of gatekeeping activity and observations by the informants are presented, and suggestions for future research are included.

Webmasters as mass media gatekeepers: a qualitative exploratory study

This historical study of the U.S. advertising trade literature represents the first attempt to interpret the enduring debate between advocates of hard-and soft-sell advertising. Primary sources con...

Fred Beard

Papers

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

Turn-taking and the local management of conversation in a highly simultaneous computer-mediated communication system

Humor in the Advertising Business: Theory, Practice, and Wit

Webmasters as mass media gatekeepers: a qualitative exploratory study

Hard-Sell "Killers" and Soft-Sell "Poets": Modern Advertising's Enduring Message Strategy Debate