G
G Lewin
Publications - 1
Citations - 7
G Lewin is an academic researcher. The author has contributed to research in topics: Marketing management & Return on marketing investment. The author has an hindex of 1, co-authored 1 publications receiving 7 citations.
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Marketing Public Transit: A Strategic Approach
TL;DR: In this article, the authors examine the role of marketing in assisting transit agencies to cope with providing a public service in a time of limited public resources and examine the state of the art of transit marketing in today's difficult environment.