Showing papers by "Gad Saad published in 2005"

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Journal Article•DOI•

Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective

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Gad Saad¹, Tripat Gill², Rajan Nataraajan³•Institutions (3)

Concordia University Wisconsin¹, Case Western Reserve University², Auburn University³

01 Jul 2005-Journal of Business Research

TL;DR: In this paper, a Darwinian-based framework is used to explain birth-order effects within the consumer-marketplace domain, and the results from an exploratory study appear to support it.

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40 citations