Gaston LeBlanc

TL;DR: In this paper, the relationship between corporate reputation and corporate image and their effect on the customers' retention decisions was investigated and it was shown that the degree of customer loyalty has a tendency to be higher when perceptions of both reputation and image are strongly favorable.

TL;DR: In this article, the authors investigated the role of institutional image and institutional reputation in the formation of customer loyalty and found that the degree of loyalty has a tendency to be higher when perceptions of both institutional reputation and institutional image are favorable.

TL;DR: In this article, a conceptual framework is proposed that investigates the effects of customer satisfaction, service quality, and value on perceptions of corporate image and customer loyalty towards the service firm, and the results of the study indicate that satisfaction and service quality are positively related to value and that quality exerts a stronger influence on value than satisfaction.

TL;DR: In this article, the authors evaluate empirically the impact of contact personnel and physical environment on the perception of corporate image by new clients by using the hierarchical multiple regression analysis capable of exploring the potential presence of higher order and interaction terms.

TL;DR: In this article, the concept of service quality in business education with data collected from 388 students was examined and seven factors which influence student evaluations of service-quality were identified: reputation, administrative personnel, faculty, curriculum, responsiveness, physical evidence and access to facilities.