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Gavin Wu

Researcher at Fayetteville State University

Publications -  8
Citations -  61

Gavin Wu is an academic researcher from Fayetteville State University. The author has contributed to research in topics: Service provider & Theory of reasoned action. The author has an hindex of 4, co-authored 7 publications receiving 41 citations. Previous affiliations of Gavin Wu include Savannah State University & College of Business Administration.

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Staying engaged on the job: the role of emotional labor, job resources, and customer orientation

TL;DR: This article investigated the influence of emotional labor (surface and deep acting) and job resources (expressive emotional network resources and mentorship) on employees' customer orientation and their relationship to three dimensions of job engagement: vigor, absorption and dedication.
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A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

TL;DR: In this paper, the authors proposed a goal-directed interactionist perspective to understand consumers' decision-making processes and motivations regarding deliberate counterfeit consumption and identified and tested consumers' perceived counterfeit detection (PCD) in a proposed model.
Posted Content

The Value Relevance Of Other Comprehensive Income And Its Components

TL;DR: In this paper, the authors investigated the value relevance of comprehensive income, other comprehensive income and its components using data of S&P 500 for 2014 and utilizing the pricing model developed by Ohlson.
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Unlocking value through an extended social media analytics framework: Insights for new product adoption

TL;DR: In this article, a theory-driven social media analytics framework is proposed for new product adoption and new product development, which can be applied to the context of new product and the very nature of business itself.
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Industry Peer Networks (IPNs): Cooperative and competitive interorganizational learning and network outcomes

TL;DR: In this article, the authors examined a type of interorganizational learning called Industry Peer Networks (IPNs), in which a network of noncompeting small businesses cooperates to improve their skills and to stay abreast of the industry trends, so that the firms remain competitive in local and regional markets.