Gayle Kerr

TL;DR: This paper examined the antecedents of advertising avoidance on online social networking sites, leading to the development of a model that suggests that advertising in the online social network environment is more likely to be avoided if the user has expectations of a negative experience, the advertising is not relevant to the user, the user is skeptical toward the advertising message, or the consumer is skeptical towards the advertising medium.

TL;DR: In this article, a model of consumer-based brand equity was adapted from the marketing literature and applied to a nation context, and the model was tested by using structural equation modelling with data from a large Chilean sample (n=845), comprising a mix of previous visitors and non-visitors.

TL;DR: In this paper, a model of consumer-based brand equity was adapted from the marketing literature and applied to a nation context, and the model was tested by using structural equation modelling with data from a large Chilean sample (n=845), comprising a mix of previous visitors and non-visitors.

TL;DR: In this article, the authors developed a conceptual approach based on a fully comprehensive and extensive review and critique of ELM and its development since its inception, focusing on major issues concerning the ELM.

TL;DR: In this article, a content analysis of weblogs of Tourism Australia's “Where the bloody hell are you?” advertising campaign is undertaken, revealing that bloggers are circumventing the traditional self regulatory process by distributing information, opinion, and even banned advertising material, thereby forming power hubs of like-minded people, with the potential to become online pressure groups, augmenting traditional powers of consumers.