Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? A Look Ahead Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses? Boom, Boom, Boom? Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" McDonaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death? Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: "Hi, George" Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Chapter 6: Dealing with McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? Globalization and McDonaldization The DeMcDonaldization of Society The Internet and DeMcDonaldization Bibliography Notes Index

The McDonaldization of Society

Preface Preface to the Second Edition Preface to 3.0 Theories Mass Tourism Economies Working under the Gaze Changing Tourist Cultures Places, Buildings and Design Vision and Photography Performances Risks and Futures

The tourist gaze 3.0

Post-Modernism and the Social Sciences

Nostalgia has been viewed as the conceptual opposite of progress, against which it is negatively viewed as reactionary, sentimental or melancholic. It has been seen as a defeatist retreat from the present, and evidence of loss of faith in the future. Nostalgia is certainly a response to the experience of loss endemic in modernity and late modernity, but the authors argue that it has numerous manifestations and cannot be reduced to a singular or absolute definition. Its meaning and significance are multiple, and so should be seen as accommodating progressive, even utopian impulses as well as regressive stances and melancholic attitudes. Its contrarieties are evident in both vernacular and media forms of remembering and historical reconstruction. The authors argue that these contrarieties should be viewed as mutually constitutive, for it is in their interrelations that there arises the potential for sociological critique.

The Modalities of Nostalgia

The `Other' Postmodern Tourism: Culture, Travel and the New Middle Classes:

Nostalgia, Postmodernism and the Critique of Mass Culture:

Nietzsche's Dance the moral sociology of nostalgia the genealogy of discipline the priest is a beefsteak eater - rationalization and cultural control in Weber the return of Freud - religion, sex and civilization the joy of God - self-affirmation against reciprocity in Adorno of the despisers of the body - Nietzsche and French social theory the jest of modernity.

Nietzsche's Dance: Resentment, Reciprocity and Resistance in Social Life

Zusammenfassung: Die traditionelle Weber-Forschung mist der Weberschen Nietzsche-Lekture nur marginale Bedeutung bei. Weber hat sich eben selten in seinem Werk zu den Spuren Nietzsches bekannt. In dem vorliegenden Essay wird dagegen Webers „Projekt" der modernen Gesellschaft mit der Nietzscheschen Modernitatskritik konfron tiert. Methodisch liegt diesem Vergleich die Annahme zugrunde, das es sich bei Nietzsche um ein abwesendes Zentrum der Weberschen Soziologie handele. Es lassen sich so parallele und kontrare Auffassungen unter anderem zum Verhaltnis von Moral und Moderne, Individuum und Gesellschaft und zum Ressentiment-Begriff herausarbeiten.

https://www.degruyter.com/downloadpdf/j/zfsoz.1986.15.issue-2/zfsoz-1986-0201/zfsoz-1986-0201.xml

Georg Stauth

Papers

Nostalgia, Postmodernism and the Critique of Mass Culture:

Nietzsche's Dance: Resentment, Reciprocity and Resistance in Social Life

Nietzsche in Weber oder die Geburt des modernen Genius' im professionellen Menschen

Ludwig Klages (1872-1956) and the Origins of Critical Theory:

Contemporary Processes within System, Cultures and Life Worlds: Some Reflections on Colonization and Resistance in Everyday Life