Showing papers by "Gerard J. Tellis published in 2023"
TL;DR: In this article , the authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.
Abstract: Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.
1 citations