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Gerard R. Butters

Researcher at Princeton University

Publications -  3
Citations -  1050

Gerard R. Butters is an academic researcher from Princeton University. The author has contributed to research in topics: Informative advertising & Limit price. The author has an hindex of 3, co-authored 3 publications receiving 1010 citations.

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Journal ArticleDOI

Equilibrium Distributions of Sales and Advertising Prices

TL;DR: In this paper, the authors focus on the formulation of equilibrium distributions of sales and advertising prices and develop a model in which sellers have constant average cost curves; approach to prove assumptions on consumer preferences; description of the basic model of consumer pricing.
Book ChapterDOI

Equilibrium Distributions of Sales and Advertising Prices

TL;DR: In this paper, the authors present a model in which sellers have constant average cost curves, buyers are transient and buy one unit each in a single purchase, and the only possible information flow is through advertising.