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Guang Qiu

Researcher at Alibaba Group

Publications -  4
Citations -  80

Guang Qiu is an academic researcher from Alibaba Group. The author has contributed to research in topics: Real-time bidding & User experience design. The author has an hindex of 2, co-authored 4 publications receiving 53 citations.

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Proceedings ArticleDOI

Deep Reinforcement Learning for Sponsored Search Real-time Bidding

TL;DR: In this article, a reinforcement learning (RL) solution was proposed for handling the complex dynamic environment in sponsored search auction, named SS-RTB, where the state transition probabilities vary between two days.
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Deep Reinforcement Learning for Sponsored Search Real-time Bidding

TL;DR: In this paper, a reinforcement learning (RL) solution was proposed for handling the complex dynamic environment in sponsored search auction, named SS-RTB, where the state transition probabilities vary between two days.
Proceedings ArticleDOI

Personalized Attraction Enhanced Sponsored Search with Multi-task Learning

TL;DR: Zhang et al. as discussed by the authors proposed to manipulate ad titles by adding a few selling point keywords (SPs) to attract query users to click product advertisements (ads) by presenting them features of products that attract them.
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Personalized Attraction Enhanced Sponsored Search with Multi-task Learning

TL;DR: This work model it as a personalized attractive SP prediction problem and carry out both large-scale offline evaluation and online A/B tests in Taobao, leading to a 2% increase in revenue per thousand impressions and an opt-out rate of merchants less than 4%.